☞ Get Familiar With Spoonfeed
Spoonfeed was custom-built to increase media coverage for chef-driven restaurants and their key staff. Our easy, guided online press kit format uncovers, shares and archives everything journalists might want to know about you — and a lot they wouldn’t know to ask — all in one home base, amid your peers — SO MEDIA CAN FIND YOU, LEARN ABOUT YOU, AND INCLUDE YOU IN THEIR STORIES.
Spoonfeed: A Restaurant PR "Food Chain":
- Spoonfeed “feeds” members and/or their publicists a guided template to build their online press kits
- Spoonfeed “feeds” members ongoing topical questions to keep them in the conversation — and in the news
- Spoonfeed “feeds” publicists a streamlined, easy-to-use home base for their clients’ online press kits and media relations
- Media “feed” their story inquiries (and photo, and recipe, and interview requests) to all Spoonfeed members electronically, reaching a big pool of qualified respondents instantly and securely
- Premium member content on Spoonfeed “feeds” local and national media all the facts, background, menus, photos, news and inspirations they need to research a restaurant they know about — and discover ones they don’t
- Premium member content on Spoonfeed “feeds” our local and national electronic newsletters, which "feed" media timely news on top restaurants in their city and around the country (news they’ve requested, so it’s not automatically destined for their digital trash can)
- Premium member content on Spoonfeed “feeds” Soapbox, our public-facing digital magazine
- Soapbox content “feeds” media researching stories, and diners looking for insider info on their favorite chefs and restaurants — and for where to eat tonight
Members Use Spoonfeed:
- To reduce PR costs by helping their publicists be more efficient
- As an affordable alternative to PR when budgets are tight
- To get national media attention
- To reach new customers by tapping into a network of diners looking for restaurant news
- To share great content with their Facebook and Twitter followers
How/Why to Use a Spoonfeed Basic (Free) Account
We offer both Personal and Restaurant memberships with slightly different formats and content. Begin with a free Basic account to build your press kit before it's viewable by media.
- Start building your online press kit behind the scenes
- Immediately start getting incoming questions from local and national media doing research for stories
- Every day (or as often as you can handle), answer informed questions sent to you through Spoonfeed to help flesh out your press kit
For now, that's all you need to think about. Think of it as doing your prep work in the back of the house. At this stage, only other Spoonfeed members and administrators can view your press kit — but you'll still be included in all those juicy media requests.
Later, when your press kit is ready for public viewing, you can upgrade to a Premium account. At that point, your content will be distributed to local and national media via our newsletters, and featured on Soapbox, our digital online magazine for diners.